5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup!

1. A Trillion-Dollar Demographic: 10 Brands That Got Millennial Marketing Right [SEJ]

  • Millennials are a massive generation, accounting for nearly 80 million people in the U.S.
  • Their spending is close to $600 billion and they have about 21% of consumer purchase power
  • Millennials should not be viewed as one uniform group, as millennials’ ages can range from 21 to 35
  • They strive for a healthier lifestyle and want to align themselves with an authentic cause2. Why Interactive Content Marketing is the Future [C&C]
  • To stand out from the crowd, more interesting, interactive, and data-driven content is needed
  • Successful interactive content allows users to interact, enjoy the process, and gain insight without feeling targeted
  • Best to gauge success by total shares or average session time instead of click-through rate
  • Brands who build for the user and don’t get blinded by lead generation tactics will likely succeed3. SnapChat for B2C Content Marketing [Medium]
  • SnapChat is a great tool for giving your brand a bit of a personality
  • SnapChat forces brands to let loose and to create content that is more fun and organic and much less polished.
  • Not only are millenials on SnapChat, but so are GenZ, impressionable future customers!4. CMOs are embracing big data, which is good (mostly) [Dell]
  • Big data can also present CMOs with too much data that it’s difficult to focus
  • CMOs will assume a more significant role on the executive table
  • CMOs need to be well-versed on big data as it will help them to be more perceptive about coming changes
  • Big data insights: recognize what their customers are thinking, their needs, and deliver what they want, when they want it5. Managing Pros and Cons of Outsourcing Content [Oracle]
  • 72%, of surveyed marketers say less than half of their team play a primary role in content marketing strategizing
  • 71% of marketers say that their content features case studies or customer stories
  • Ask the third-party content provider for testimonials and case studies from clients in a related industry
  • Look for evidence that the provider will bring new ideas to the table
  • Commission the agency to provide a three-month schedule of content and samplesMissed last week’s round-up highlights? Don’t fret! You can catch them all here.

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