A Pivot and a New Platform
Nothing seems to evolve faster than technology. Except maybe the companies creating it. In the digital marketing landscape we see new things pop up at a rapid pace – a revolutionary this, a game-changing that. Some companies create just to create. And others create by listening to the groundswell of the market and the demands of their audiences.
While it’s certainly possible to teeter across both sides, right now ion has jumped (or pivoted) to the latter.
We love to see the things our customers are doing on the web with ion. Seeing what they create and how they utilize our platform provides us with the most important data we will ever have. Sometimes they use things exactly as we imagined, and sometimes they surprise us, inspiring us to realize different ways to use our tool, or even create new ones. And that is exactly what has happened.
You may have noticed lately that much of ion’s communication and content has been heavily focused on the idea of marketing apps. This was not an arbitrary decision. We noticed a significant amount of our core users pushing our software to take their web experiences to the next level. They were building highly interactive and innovative ways to appeal to prospects and were actually doubling and tripling their conversion rates. This was BIG and we decided we needed to shift our focus. And so we did.
We’re certainly not the first company to pivot, and the impetus behind ours is our belief that marketing apps are the future of digital marketing. Think about it. People are app-crazy when it comes to mobile. Why should it be any different for desktop? Apps may have gained their popularity with mobile, but that was just the tip of the iceberg. Now, marketers can create the same interactive and entertaining elements on their landing pages. Traditionally, if a marketer wanted to incorporate app-like capabilities like quizzes, calculators, wizards and similar items, they had to be custom built by programmers at a high price.
ion’s new platform release has taken that archaic model and flipped it on its head. Now, all of those things can be created without extra IT resources and even without code. And….we can also take static content like white papers, blog posts and other items, and help you transform them into distinct, interactive experiences for your users. If you think this doesn’t change the face of boring static pages, we don’t know how else to convince you! Perhaps a demo (wink wink).
You will have options in how you choose to build these amazing app-like experiences in ion. You can choose from a growing library of pre-fab marketing apps, OR you can build it from scratch. This is not a one-size fits all approach. We want to give YOU the power to create these stunning digital experiences just the way you want.
Needless to say, our office is all abuzz with this news and our customers are chattering about the added kick this is going to provide to their web pages.
We put out an official press release going into a little more detail, which you can view here.
The new release of the Marketing App platform will be available to subscribers this month.
Oh…and you might want to check out our rad new website if you haven’t already.
Not a customer yet? You might want to be one now. Contact our sales team to arrange a demo so you can see what all the fuss is about.
And if you are a customer doing super cool things with the new marketing apps platform and want to share, we want to hear from you! Click here to brag.