Can’t Miss Sessions at the Intelligent Content Conference

Heading to Vegas for the Intelligent Content Conference? This week, there’s enough incredible content strategy to distract you from all the glitz and glamour of Sin City! Our friends over at CMI have a great event to offer and, better yet, our very own Scott Brinker is speaking. Here at ion, we thought we’d give you a short guide to the sessions we think will be the biggest hits this year.


March 7th

10AM – 4PM

After you get settled in, be sure to check into the conference and participate in one of the many pre-conference workshops. The one that sticks out to us the most? Building a New Process For Our Business & Content Marketing Success with CMI’s Chief Strategy Officer, Robert Rose. @Robert_Rose

5:30PM – 7:30PM

Don’t forget to stop by the opening reception to meet the rest of your fellow modern marketers! After the reception, rest up! It’s going to be a fun-filled next two days!


March 8th

8:15AM – 8:30AM

Start the day off right with a bright and warming Welcome to Intelligent Content Conference with Joe Pulizzi. @joepulizzi

8:15AM – 9:30AM

If you caught Robert Rose’s workshop on Monday, you know why you’ll want to be sure to listen in on his keynote on Content — It’s Not The Players It’s The Game @Robert_Rose

11:25AM – 12:15PM

Understand how to deliver relevant content to each of your online visitors through Journey-Mapping for Personalization Across Multiple Channels with Noz Urbina @nozurbina

2PM – 2:50PM

Discover your marketing technology options in The New Marketing Stack: Necessary Tools, from Content Strategy to Marketing Automation with Scott Liewehr @sliewehr

4:30PM – 5:30PM

End your first full day at ICC with Karen McGrane as she talks about Adaptive Content in Marketing: Context & Controversy in her closing keynote. @karenmcgrane


March 9th

8:30AM – 9:20AM

Not to be bias but this might be our favorite topic of ICC 😉 ion’s Scott Brinker presents Programming Interactive Content: What You Need to Know and Do Now for the Future. @chiefmartec

9:40AM – 10:40AM

Time to learn how to work smart, not hard with IBM’s Andrea Ames during her Keynote – You Mean You Don’t Have to Start Over Every Time? Learning to work smarter, not harder, with content from the technical content practice at IBM. @aames

11:20AM – 12:10PM

Continue your learning with Andrea Ames and Measure the Effectiveness of Content @aames

2:55PM – 3:45PM

Ann Rockley and Charles Cooper take you through a jam-packed session on How to Ensure Your Technology Will Meet Your Intelligent Content Needs @arockley @Cooper_42

4:15PM – 5:15PM

Close out ICC with the author of the incredibly famous book, The Martian, Andy Weir as he speaks on how technology can strengthen your content strategy in this closing keynote. @andyweirauthor

And if you get a chance to check out some of the others (Because let’s be real, you can’t go wrong with ANY of this year’s sessions), let us know what you thought @ioninteractive! Enjoy and we hope to see you at ICC!

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