The 12 best Digital Marketing tools to work with

Digital Marketing is a booming field with opportunities for companies who wish to gain more customers using the internet.

But it differs from other more traditional methods of marketing not only in the way it reaches out to clients.

Digital Marketing tools used to promote a business online are a major part of what makes this strategy so scalable, even for small companies.

But what can Digital Marketing tools help you with and which ones are the best to try in your marketing department? We’ve made a list with every resource your business needs to jumpstart its marketing strategy.

You can filter the Digital Marketing tools in this guide by strategy:


Email marketing tools

Email marketing is a huge deal for Digital Marketers. After all, the strategy is among the ones that bring the best benefits for businesses.

According to Adobe, only among millennials, at least 6.4 hours a day are spent going through emails, but if you combine that with the use of this media by other generations it makes it a lot easier to understand why it is such a great tool.

Among the many benefits of using email marketing in business are:

  • sending targeted and personalized content to your clients;
  • gaining brand recognition for your business;
  • building credibility with your audience;
  • optimizing time and budgeting in marketing campaigns.

Below you will find the best tools to build engagement using email marketing. Check it out!

1. Mailchimp

Mailchimp is one of the top-rated email marketing software available in the Digital Marketing tool ecosystem.

The service offers both free and paid versions with prices adjusted to the size and demands of your business needs.

This resource not only automates sending emails to your customers at the most appropriate time but also shows detailed analytics that will be useful in improving your business’ Digital Marketing initiatives in the future.

Marketers can build complete emails with images, gifs, personalized fonts and develop A/B testing for their campaigns using only one tool when they chose Mailchimp.

2. Benchmark Email

Benchmark Email

Benchmark Email is one of Mailchimp’s main competitors and a great Digital Marketing tool to add to your strategy.

It offers similar mail building tools that can be used on other platforms like content blocks and ready to roll layouts, but it leverages a company’s data to help your campaigns perform even better.

Benchmark comes full of automation tools based on triggers that will help you get more out of the sales funnel.

Among some of the automation tools you can find in this platform the coolest one is the abandoned cart automation, used to help e-commerces close more sales.

Benchmark Email also offers data to better understand how customers react to your company’s emails and both free and paid versions to better match your Digital Marketing needs.

3. Emma


Emma, short for Email Marketing, is a platform that will help you not only reach customers but provide better customer service to them.

It features a collection of tools that can help companies create and test email marketing campaigns, but it really excels at helping marketers understand better the behavior of their customers.

Not only does it offer A/B Content Testing, but it also features tools such as Dynamic Content blocks that can be used to deliver different messages to each of your customers, according to how they are segmented.

These blocks make it easier to create multiple designs in a short amount of time and are great to help jumpstart big campaigns.

As an added benefit, Emma has its own app: Metric. Using it on your phone will make it easier to see how your campaigns are performing no matter where you are.


Social media tools

Social media is one of the breeding grounds for innovation in Digital Marketing and having the right tools to manage it can make a big difference.

Though some platforms, like Facebook, already have functions directed to marketers — like scheduling posts — they can only offer so much.

With the following tools, you will be able to create remarketing campaigns or even synchronize your companies message across all social media. Take a look!

4. Nanigans


Nanigans is a platform and multichannel advertising tool that focuses on Facebook marketing done right.

That is why it used the Facebook Exchange (FBX) to offer to the customers retargeting tools that will help them sell more.

The main focus of this platform is remarketing on Facebook, but it also offers tools focused on Twitter and Instagram that will help you gather better and more precise data about user behavior on those platforms.

5. Buffer


Need to set up your Social Media posts beforehand to guarantee the best performance?

Buffer is a great tool for that. It helps you publish with ease and craft campaigns from the ground up with its own embedded image editor.

Planning, collaborating and developing content is simple with Buffer, and you can draft your posts for later in all the big Social Media networks like Instagram, Facebook, Twitter, LinkedIn, and Pinterest.

6. Sendible


Sendible is one of the leading social media software because it offers both publishing and analytics solutions that will help you grow your brand.

The tool syncs with the most used software in the marketing and with cloud platforms, like Google Drive, to offer the best content experience for your brand.

It also offers custom reporting so companies can analyze their growth and learn from the past.


Content tools for marketers

Content is king in Digital Marketing and managing it right should be among your top priorities.

Since its inception, Inbound Marketing has been changing how companies approach customers and generate profit.

There are two important things when building content for the internet: creation and curation. The tools you are about to see are the best in helping your Content Marketing team with those tasks.

Let’s take a look at them!

7. Landscape


For online content to really make an impression it needs more than just words.

It’s the pictures that come with it that are a big challenge for marketers who often don’t have hands-on experience with design to perform this task.

Landscape is a social media resizing tool that will help you make sure every single one of your posts, whether on a blog or social media, will have the perfect size to impress your visitors.

8. Feedly

Need to benchmark what type of content is driving results for your competitors? A great way to start is to get a subscription to Feedly.

The tool helps you organize articles from blogs, newspapers and online magazines aggregating recent content in a dashboard that is easy to navigate and monitor.

Its use will certainly make life easier if your job is to find the references so you can build great content in the future.

9. ion interactive

ion interactive is the perfect platform to build interactive content. The tool offers different templates for calculators, quizzes, ebooks, landing pages, infographics, assessments and more! 

With ion interactive, you can also analyze the interaction of the public with your content. This way, your pieces can be regularly optimized, to offer better experiences to the users. 

Besides that, the platform has its own dashboard, where you can understand at what stage of the buyer’s journey your persona is — offering to the sales team more information about the potential leads.


Analytics tools

Digital Marketing is grounded on analytics, after all, it is the first marketing effort that can really measure data with precision.

As you’ve seen in other topics, most tools offer at least some form of analytics to help your company understand what gains they are bringing to the table, but professional analytics platforms will help you compile this data and gain valuable insight from it.

Check out these cool analytics Digital Marketing tools to add to your list!

10. Woopra


Do you manage an e-commerce website? Then you might need a tool built just for that.

Woopra is the Analytics tool for e-commerce businesses that focuses on the main problems those businesses face, like cart abandonment.

Woopra analyzes the overall experience a client gets on a website to understand what is stopping them from buying there.

The data is compiled in an easy-to-understand way, with charts and tables that show exactly how many of your customers stop at each stage of the process.

The tool also provides insights on what kinds of changes can help your sales team get better results.

11. Google Analytics

google analytics

Google Analytics is probably the most known Analytics tool on the planet.

This free resource is great for Digital Marketing as it helps marketers understand not only how much people consume their content, but how they behave towards that content.

Using Google Analytics you can understand what types of messages better resonate with your audience, find out where they come from and what your company’s digital strategy should be, from keyword definition to brand messaging.

12. Google Data Studio

Google Data Studio

What if all the data you managed to collect in your company’s Google Analytics was actionable?

Google Data Studio is the tool to use to get that result. The platform was built for Business Analytics and integrates with ease with other Google tools used by your business every day.

It makes for a great resource to get insight into your Digital Marketing efforts. Just submit your Google Analytics reports and use the platform’s tools to understand data visually and showcase it to your clients.

With better tools comes better marketing. The use of the right platforms and software will help your business gain valuable knowledge on how customers behave, which in turn will be useful in shaping the solutions your company offers.

Try as many tools on this list as you’d like until you are ready to commit to one of them. Most Digital Marketing tools listed here offer free trials.

If you’re still indecisive about adopting a Digital Marketing strategy, check the 7 best benefits that this strategy can offer to your business!

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