The 10 best email marketing tools for 2020

A good email marketing tool is at the core of every successful Digital Marketing strategy. And it isn’t hard to understand why.

Email marketing software makes creating, sending, and analyzing the data that comes from each of your campaigns a much easier task.

The Email marketing technique is often used to build consumer trust to develop a long term relationship with those who buy from your brand or use your services. 

Right now, 42.3% of Americans subscribe to email lists. Therefore, your business should be using them to get ahead. 

So take a look at the list of email marketing tools that will help you with this task!

1. SendInBlue

SendInBlue

SendInBlue is a powerful email marketing software with a full set of tools to automate your marketing efforts and grow.

The software not only helps with your email marketing needs but also helps automate SMS, simple landing pages, and ads. 

Once set up, it works in autopilot, allowing you to segment, retarget, and reach customers easily.

What is great about this tool?

  • SendInblue is good for both businesses and individuals. Pricing options are based on the number of messages delivered each month.
  • The tool is easy to use and has a fast learning curve even if you never used email automation marketing software before.
  • SendInBlue offers a generous free plan, so you can try all the main features before spending a single dollar.

Pricing:

  • The free plan includes up to 300 emails per day.
  • Prices start at $25 per month.

2. Constant Contact

Constant Contact

Constant Contact is a leading marketing tool to automate how your company reaches customers. 

It offers a complete toolkit for marketers, including an option to sell your products for clients without them having to leave their email platforms.

It also features landing page builder tools, integration with Google Ads, and automated email resend to make sure you get the attention of your readers.

What is great about this tool?

  • This tool works better for small businesses, with features that go beyond what most email marketing software offers in the market for cheap.
  • Constant Contact offers great support to users, with many guides, webinars, and other types of content to help those that are still learning.
  • This software also offers tools to enhance your brand’s social media presence. Within the Constant Contact, website users can create coupons and downloads to present special offers for their customers.

Pricing:

  • It doesn’t offer free plans.
  • Prices start at $20 per month.

3. GetResponse

GetResponse

GetResponse is a great tool for those who are getting started with marketing automation. 

This email marketing software offers, among other things, a workflow to help you understand the buyer’s journey and build better offers with these insights.

It helps get your company more leads. Using three simple concepts — conditions, actions, and filters —, a marketer can build all kinds of interactions and triggers to get more customers on board.

What is great about this tool?

  • GetResponse is the best tool for medium-sized businesses. It features intelligence tools, along with email marketing tools at a low cost.
  • This software comes with the Perfect Timing tool that helps predict the best time of the day to have your emails sent to your clients’ inboxes.
  • GetResponse also features tools to help create landing pages, webinars, and other types of content.

Pricing:

  • It offers a free 30-day trial.
  • Prices start at $15 per month.

4. MailChimp

Mailchimp is one of the most popular email marketing software solutions in the world. 

Among its main benefits, we could mention its simplicity. A marketer can get a lot done with the free version of this tool, but it’s the paid plans that offer the most.

Mailchimp comes with a content studio, plenty of professional-looking templates, and a bunch of analytics tools that will help your marketing get better over time.

What is great about this tool?

  • Mailchimp’s tools are very easy to use and available even in free plans.
  • It offers many important metrics to help your Digital Marketing strategy develop.
  • Mailchimp offers A/B testing tools and integrates with most other popular marketing platforms.

Pricing:

  • It offers free plans for up to 2000 contacts.
  • Prices start at $9,99 per month.

5. ActiveCampaign

ActiveCampaign

ActiveCampaign is the best tool if you want to build a strong relationship with customers. 

This software not only creates beautiful email marketing creatives but also helps you use dynamic content and segmentation to start personalized conversations with your audience.

It comes packed with plenty of sales and marketing automation tools that will help your brand score better leads and sell more.

What is great about this tool?

  • ActiveCampaign can be easily personalized for all your needs. It focuses on the steps needed for your brand to build a relationship with customers.
  • This tool offers a Lite plan for those who only need email marketing features for an affordable price.
  • ActiveCampaign also offers a full automation tool suite for Enterprise plans.

Pricing:

  • It offers free 14-day trials.
  • Prices start at $9.

6. ConvertKit

ConvertKit

ConvertKit is a tool best suited for small brands and influencers, who need a powerful tool with many resources but can’t invest too much on it. 

It was developed to help a person build an audience and make a living from it. 

ConvertKit makes it easy for customers to start a conversation with leads and even finish a purchase right from their inboxes.

What is great about this tool?

  • ConvertKit was developed with e-commerces in mind and offered many great tools to help brands sell more online.
  • This tool offers the most comprehensive and easy to use marketing automation tools in the market.
  • ConvertKit offers a visual builder interface to help you create amazing email campaigns.

Pricing:

  • It offers a free plan limited to 500 subscribers.
  • Prices start at $29 per month.

7. Drip

Drip

Drip is another marketing automation tool meant to build long-lasting relationships with customers. 

It includes a full CRM tool and lots of customization options to make your clients feel unique.

What is great about this tool?

  • Drip was developed to cater to influencers, bloggers, and managers of small or medium-sized e-commerce businesses.
  • This tool is beginner-friendly and features intelligent marketing automation tools to help you sell more products, whether they are digital — like webinars and software — or not.
  • Drip features tools that help you understand how your customer behaves when he receives your messages. Because of that, it offers some of the best analytics resources in the market.

Pricing:

  • It offers a free 14-day trial.
  • Prices start at $49 per month.

8. Keap

Keap is a professional tool that features a full CRM tool for client management, appointment tools, and full invoice and payment processing.

Thishelps you do all your interactions with customers using a single email marketing platform.

The software focuses on follow-ups with customers and makes sure you will get in touch with every single one on time.

What is great about this tool?

  • Keap is an all-in-one marketing tool that integrates full CRM software to your email marketing strategy.
  • This tool was one of the first to introduce drag-and-drop features to help with building layouts, and it is still one of the best when you need to make your emails look great.
  • Keap thinks out of the box with advanced segmentation and subscriber tagging tools so that you can segment your customers with perfection.

Pricing:

  • It offers a 14-day free trial.
  • Prices start at $79 per month.

9. MailerLite

MailerLite

MailerLite helps you build custom campaigns, manage automation, and perform surveys using only one tool.

It generates powerful data to help your brand increase its success over time and features complete analytical tools that allow you to understand the insights received on your emails.

What is great about this tool?

  • MailerLite is available in multiple languages.
  • This tool is one of the quickest in the marketing. Besides, customizing emails with it is a breeze. It features flexible templates that can be adapted to almost any situation.
  • MailerLite is best for smaller companies, freelancers, and small businesses due to its affordable pricing.

Pricing:

  • It offers a free plan limited up to 1000 subscribers.
  • Prices start at $10 per month.

10. Mailjet

Mailjet

Mailjet is one of the most straightforward email marketing tools you will find. 

It offers integration with email clients APIs, full contact management, and other tools to help you grow your audience and increase sales over time.

Personalized email templates are its best feature as they allow content to be simply customized. Each of your customers will feel special, getting a Mailjet email marketing.

What is great about this tool?

  • Mailjet offers a full free version with enough email marketing tools to help small businesses build campaigns for cheap.
  • This tool offers one of the most intuitive interfaces for building emails with a few clicks.
  • Mailjet offers the most reliable email delivery thanks to its SMTP features, built to make sending emails an even faster task.

Pricing:

  • It offers a free plan limited to 6000 emails per month.
  • Prices start at $9.65 per month.

Finding the right email marketing tool is a big part of reaching your audience successfully. Whenever it is possible, a marketer should test the available options and compare them to their needs before committing to any software.

Make sure you use the free trials to see if the tools adapt to your workflow and try as many as you can before signing up for any service.

Ready to take your Digital Marketing to the next level with this email marketing software? Check out also these other 12 Digital Marketing tools to include in your strategy!

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