So, how does a marketer keep all the moving parts that make up a content team synched and on the same track? Our newest product, ScribbleLive Plan, is designed to help marketers tackle this problem.
How ScribbleLive Plan leads to better marketing
ScribbleLive Plan supports marketing teams from strategy to execution by ensuring that every piece of content, whether it’s a single Tweet or webinar series, is aligned to the same goals, focused on the right personas, and working as efficiently as possible to move the needle.
Plan gives you everything you need to:Use a well-defined framework to build and document your strategyCentralize the management of all content creationEnsure that your strategy informs every piece of contentCollaborate better by improving transparency and workflowMeasure the effectiveness of each piece of contentPlan starts by laying the foundation, asking you to document a strategy and define your personas that will guide every step of the content planning and creation process. Once your strategy is set, Plan makes sure each piece of content you create aligns with it.
Whether it’s a single Tweet, a long-form blog post, or a series of webinars, Plan uses your objectives, personas, and style to help your team produce briefs that are on the mark. Its simplified workflows and collaboration tools bring together marketers and content creators to track the production of content. And once content goes live, an integration with Google Analytics allows you to track performance on a goal by goal basis.
To make efficient collaboration possible, teams can also define each team member’s role, easily assign projects, manage automatic workflows, and work with colleagues and external team members simultaneously.This centralized approach streamlines workflows, is user-friendly, and integrates with Wordpress, Facebook, Twitter, LinkedIn, and Google Plus.
Want to see Plan in action? Get started today
or sign up for one of our webinars
next week to see how Plan can empower your team.