ion’s Guide to the 2016 Gartner Digital Marketing Conference

Some of the top senior executives in the digital marketing world are making their way to San Diego next week to learn more about the latest marketing trends, gain actionable insights and hone in on strategy for the remaining part of the year. There is always so much to learn at these conferences that often we find ourselves overwhelmed by the amount of sessions offered. Definitely nothing to complain about!

But trying to figure out which sessions would be perfect for you can be stressful the day of. So we decided to do a little guide to what sessions we’re most excited about and hope it can help when you’re deciding who to check out and what track to focus on.

And if you’re attending the conference, be sure to come say hi to our own ionians, Asa and Ed, at booth #102 to see some friendly faces and chat about what sessions they liked the most!

Tuesday, May 17

9:00 – 9:45 AM : Gartner Opening Keynote: A Look to the Future, a Plan for Today with Augie Ray, Kirsten Newbold-Knipp, Martin Kihn, and Yvonne Genovese

11:15 – 12:00 PM : How Marketing Aligns With Companywide Customer Experience Efforts to Deliver Loyalty and Advocacy with Augie Ray

2:00 – 2:30 PM : Ask the Analyst: Best Practices and Emerging Trends in Content Marketing with Jake Sorofman

3:15 – 4:00 PM : OpenText: Digital Transformation and the Future of Customer Experience with Brian Weiss and Sunil Menon

4:30 – 5:15 PM : Guest Keynote: Optimism Can Take You Anywhere with Bert Jacobs


Wednesday, May 18

8:30 – 9:15 AM : 20/20: How to Cultivate a Data-Driven Culture with Ewan McIntyre and Jaime Punishill

10:30 – 11:15 AM : IBM: Know your Customer, Build Compelling Customer Experiences Leveraging Cognitive Analytics with Chris Crummey and Dan Mallin

1:45 – 2:05 PM : Mirum: 5 Things that Keep CMOs Up At Night with Mark Newcomer

3:15 – 4:00 PM : Oracle Marketing Cloud: Total Customer Experience: The Five Principles of Adaptive Modern Marketing with Thod Nguyen, Tom Barnett and Catherine Blackmore

4:30 – 5:15 PM : Guest Keynote: Making Data More Human with Jer Thorp


Thursday, May 19

8:30 – 9:00 AM : Pegasystems Inc.: Making Your Company More Human: Building a Digital Customer Brain with Jeff Nicholson

9:15 – 10:00 AM : Panel: Tales From the Trenches: How Four Companies Measure Their Marketing with Ewan McIntyre, Christi Eubanks, David Barnes, Matt Casselton, Ian Dallimore and Hannah Thompson

10:15 – 10:45 AM : Progress: Survey Results: Top 5 Considerations for Your Digital Marketing Strategy with Barrett Coakley

11:00 – 11:45 AM : 20/20: How B2Bs Manage Data-Driven Marketing and What B2Cs Can Learn From Them with Christi Eubanks and Joseph Puthussery


And if you get a chance to check out some of the other sessions (Because you really can’t go wrong with ANY of this year’s sessions), let us know what you thought @ioninteractive! Can’t wait to see you in San Diego for the 2016 Gartner Digital Marketing Conference!


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