ion’s Guide to the 2016 Gartner Digital Marketing Conference
Some of the top senior executives in the digital marketing world are making their way to San Diego next week to learn more about the latest marketing trends, gain actionable insights and hone in on strategy for the remaining part of the year. There is always so much to learn at these conferences that often we find ourselves overwhelmed by the amount of sessions offered. Definitely nothing to complain about!
But trying to figure out which sessions would be perfect for you can be stressful the day of. So we decided to do a little guide to what sessions we’re most excited about and hope it can help when you’re deciding who to check out and what track to focus on.
And if you’re attending the conference, be sure to come say hi to our own ionians, Asa and Ed, at booth #102 to see some friendly faces and chat about what sessions they liked the most!
Tuesday, May 17
11:15 – 12:00 PM : How Marketing Aligns With Companywide Customer Experience Efforts to Deliver Loyalty and Advocacy with Augie Ray
2:00 – 2:30 PM : Ask the Analyst: Best Practices and Emerging Trends in Content Marketing with Jake Sorofman
4:30 – 5:15 PM : Guest Keynote: Optimism Can Take You Anywhere with Bert Jacobs
Wednesday, May 18
1:45 – 2:05 PM : Mirum: 5 Things that Keep CMOs Up At Night with Mark Newcomer
4:30 – 5:15 PM : Guest Keynote: Making Data More Human with Jer Thorp
Thursday, May 19
8:30 – 9:00 AM : Pegasystems Inc.: Making Your Company More Human: Building a Digital Customer Brain with Jeff Nicholson
10:15 – 10:45 AM : Progress: Survey Results: Top 5 Considerations for Your Digital Marketing Strategy with Barrett Coakley
And if you get a chance to check out some of the other sessions (Because you really can’t go wrong with ANY of this year’s sessions), let us know what you thought @ioninteractive! Can’t wait to see you in San Diego for the 2016 Gartner Digital Marketing Conference!