ion & Kabam Win Gold in Which Test Won’s 2014 Online Testing Awards
We’re happy to announce that ion and customer, Kabam, won a gold ribbon in the “B2C PPC Landing Pages” category in the 2014 Which Test Won Online Testing Awards.
The A/B test was conducted in the ion platform by the Kabam team, with support of the ion optimization team. The hypothesis was that a cursor placed with the form and automatically active would increase lead conversions over a user-initiated cursor.
What do you think? Which version increased form submissions 17%?