ion & Kabam Win Gold in Which Test Won’s 2014 Online Testing Awards

We’re happy to announce that ion and customer, Kabam, won a gold ribbon in the “B2C PPC Landing Pages” category in the 2014 Which Test Won Online Testing Awards.

The A/B test was conducted in the ion platform by the Kabam team, with support of the ion optimization team. The hypothesis was that a cursor placed with the form and automatically active would increase lead conversions over a user-initiated cursor.

What do you think? Which version increased form submissions 17%?

Vote (and read the full case study)!

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