The Modern Marketer’s Guide to MarTech Madness

MarTech Madness is here and we bet you’re excited for your court side seats! ion will be right there alongside all the modern marketers ready to see the best players in the marketing technology game. So we’ve got our bracket filled out and ready to share our picks. While we think every session is a winner, here are our predictions for some of the champion topics:


Monday March 21st

9:00 – 10:00am

MarTech conference chair Scott Brinker (and our personal favorite CTO… yes, we’re a bit bias) kicks off this year’s MarTech with his Keynote on Hacking Marketing: The Entanglement of Marketing & Software. @chiefmartec

10:30 – 10:55am

Christopher Penn, VP, Marketing Technology at SHIFT Communications teaches how to balance scalability and innovation in his session, Scaling Innovation: Addressing The Martech Balance Challenge. @cspenn

11:20 – 11:45am

One of our personal favorite topics is about the importance of sales and marketing alignment and Joseph Puthussery, VP Digital Marketing & Operations at Cisco is on the same page. Check out his session, A Balance Struck — Sales & Marketing Alignment. @josephpty

1:40 – 2:05pm

Being agile in marketing now is a necessity and your measurement has to keep up. Jennifer Zeszut, CEO of Beckon talks Agile Marketing Measurement. @jenniferland

3:25 – 3:50pm

As companies grow, so do the pain points that Sales and Marketing experience. Justin Sharaf, Director, Customer Marketing at LogMeIn explains How Marketing Automation and CRM Integration Can Improve Sales and Marketing Collaboration. @logmein

3:50 – 4:15pm

We are so excited for this session. Not only do we LOVE Martech stacks, but we’re ready for some good laughs from stand-up comic and Chief Marketing Technologist from CCP Global, Travis Wright while he gives you The Ultimate Guide to Building Your Martech Stack. @teedubya

4:30 – 5:15pm

Our favorite moderator (and CTO and conference chair.. again, we’re a little bias) Scott Brinker will be talking to some of the greatest modern marketers on Agile Marketing: How to Really Make it Thrive. @chiefmartec

5:15 – 6:00pm

Don’t miss out on this Fireside Chat with Monique Bonner, Global Marketing VP for Digital, Technology and Innovation at Dell. @mobonner

Tuesday March 22nd

9:00 – 9:30am

Ashwin Nathan, Senior Director, Digital, E-Commerce and D3 Studios of Frito-Lay North America discusses the ever-changing marketing landscape in his session, Frito-Lay’s D3 Convergence in Marketing: Design, Digital, and Demand. @ashwinnathan

9:30 – 10:00am

Speaking right to our hearts on how to deliver the best online experiences, David Edelman, Principal of McKinsey & Company explains how The Journey Wins, Not the Tech. @davidedelman

11:50 – 12:15pm

Marketers have a lot to look forward to in the future. And David Raab of Raab & Associates knows exactly How Machine Intelligence Will Really Change Marketing. @draab

1:45 – 2:10pm

And while marketers look forward to the future, consumer expectations have changed drastically from the past. Shawn Goodin, Director of Marketing Technology for The Clorox Company will show you A Strategic Framework for Automated, Personalized, Cross-Channel Consumer Experiences. @shawngoodin

2:10 – 2:35pm

It’s time to stop just churning out content that goes to waste and it’s time to become efficient in producing content that works. Mary Dalton, AVP/Content Strategist of Zurich NA, tells you about Taming Content Chaos: Solving the $958M Marketing Problem. @zurichnanews

3:30 – 5:00pm

Scott Brinker wraps up MarTech while moderating these debates on Vendor Roundtable on the Future of MarTech and Venture Capital Roundtable on the Future of MarTech.


What are your MarTech Madness bracket picks? Tell us which session you think should win the championship. We are so excited for this year’s MarTech so don’t forget to tweet along with us @ioninteractive. Hope to see you there!


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