Monday is the day! What We’re Most Excited for at Content2Conversion

The B2B Content2Conversion Conference starts on Monday and ion is thrilled to be a part of it. Scottsdale is the best place to be this week for content marketers who want the opportunity to learn everything there is to know from their like-minded peers.

As they say, its a “Content Marketing Utopia” people!

We’ve got three exciting days to soak up all the marketing knowledge under the Arizona sun that we can handle. And as with most conferences, there’s just so much to choose from with such little time. So we thought we’d give you some insight into what sessions we’re most excited to check out.

Monday February 15th

2:30 – 3:10PM

We can’t wait to check out our friend, Hana Abaza from Uberflip on How Booker Decreased CPL by 71% with a Better Content Experience

3:20 – 4:00 PM

From Demandbase and Atmel, John Dering, Director of Marketing shows us how Account-Based Marketing Personalization Boots Sales Opportunities by 156%

4:10 – 4:50 PM

We’re all about engagement and very excited to hear how Brightcove’s Matt Childs is Engaging Your Audience at Every Stage of the Customer’s Journey


Tuesday February 16th

9:30 AM

Messaging definitely matters! That’s why we’ll be at SiriusDecisions’ Keynote with Rachel Young, The Art of Shifting to Audience-Based Marketing

10:00 AM

Break! Come visit us at booth #17 and say hi to Max, Mona and Asa! Look for the bright orange shirts 😉

12:25 PM

Come join our very own Asa Hochhauser at the Birds of a Feather Table Lunch on the topic “Content Marketing.”

1:45 PM

We’ll be full from lunch and satisfied with some knowledge on Balancing Brand Equity with Marketing Innovation with Jeremy Skule, CMO from NASDAQ.

2:40 PM

We can’t stress this enough! Uberflip’s Hana Abaza agrees that Great Content Isn’t Enough. It’s About The Content Experience!

4:20 PM

You have got to be authentic and Forrester’s Laura Ramos tells us how with Your New Source of Impactful and Authentic Content

6:00 PM

Day Two is in the books! Grab a drink, be sure to look out for that ion orange, and let’s have a killer conversation!


Wednesday February 17th

9:35 AM

Matt Heinz from Heinz Marketing on Sales Enablement: Drive the Critical Last Mile of Engagement

10:45 AM

Break time! Make sure to stop by booth #17 before C2C is over!

11:30 AM

We love scalability and so does Offerpop with their Killer Content in the Trenches: How to Implement Scalable, Repeatable Demand Generation Programs and Processes

12:50 PM

Join Asa again today for another insight-filled Birds of a Feather Table Lunch on “Content Marketing.”

2:00 PM

Strategy session on Planning Content Campaigns from Concept to Click with Paul Burgess from Time Warner Cable Business Class and Heather Berggren with Dell

3:40 PM

These past couple years, marketing is changing at alarming speeds. It’s all about Rethinking Marketing: New Roles, Responsibilities and Reports with Christine Nurnberger, CMO at Bottomline Technologies.

4:50 PM

And that’s a wrap!! End your C2C experience with 10 Tactics to Take Back to Your Team with Andrew Gaffney from Demand Gen Report.

This year’s C2C is filled with amazing content so while we’re excited about the sessions above, you really can’t go wrong with any you choose.

Don’t forget! Max, Mona and Asa are awaiting your happy Arizona sun-kissed faces at booth #17 to talk interactive content and how you can engage, generate, qualify and profile more leads.  You won’t miss them! Just look for the signature ion orange and come on by!

See you Monday at Content2Conversion and tweet along with us @ioninteractive to get the inside scoop at the event!

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