Top 9 most visited websites of the United States
Working with Digital Marketing is a never-ending learning process. The successful marketers who bring real results to their businesses are the ones who know how to investigate and identify what puts the biggest players in the market where they are.
So yes, the most visited websites in the US — even if they have nothing to do with your goals and strategies — should be used as inspiration and a lesson for those who want to gain visibility and convert more.
So what are the top 9 sites in the US? Let’s take a look at the list and try to understand better why they are there. We will talk about:
With YouTube celebrating its 15th anniversary in 2020, we can already look back and see how it has changed entertainment forever.
It not only broke the traditional broadcast rigidity (allowing multimedia content to be distributed to niche audiences), but it also allowed great companies and normal people alike to nurture their audience and monetize their videos.
What to learn: YouTube is the most influential case regarding the power of engagement. Having a lot of followers is cool, but content creators that stand out have to inspire them to act.
Wikipedia began its life as a virtual, collective encyclopedia but became a lot more than that.
Nowadays, it is the center of knowledge and culture, becoming more reliable with time and serving as a starting point for most research in America.
What to learn: building a solid community around your brand is a great way to give it credibility. And involving your audience in your storytelling makes them feel part of it, building a great product together.
With the Covid-19 pandemic, forcing people to buy even more from home, its logistics and competitive prices are helping them thrive. But top-notch customer service is still the main seller.
What to learn: for e-commerce businesses, the amount of traffic Amazon gets, shows how important it is to be present in marketplaces — and tie them to Content Marketing strategies to boost visibility and sales.
Google is the biggest search engine in the world for so long now that it’s hard to picture how we lived before it.
It is the starting point for learning, getting news, comparing products, finding people. This is why it has featured among the most viewed sites lists for at least two decades.
What to learn: Google Search is so prevalent in our society that it became a marketing strategy of its own, the SEO. Planning and producing content with searches in mind is an efficient and cheap way to gain organic traffic.
Facebook itself isn’t the unanimity it was some years before (it is even diversifying its channels with purchases like Instagram and WhatsApp). However, it is still the biggest social media in the United States.
It is so complete and well-structured in its features and interactions that, for many people, it is the internet itself. That is the power of creating such a complete and cohesive environment.
What to learn: social interactions are strong in creating engagement. The company that knows how to use channels like that can be a part of its audience’s life, like a close friend. It gets you more customers and, even better still, more promoters.
With the film industry becoming such a big part of America’s culture, it is no surprise that its biggest portal is one of the most viewed websites.
What makes IMDB so engaging is its social elements, allowing people to create lists and review movies and TV series.
But there is another, more professional layer above that, for contacts, information on productions, and visibility for filmmakers and artists.
What to learn: marketers need to think that leads at different stages need different actions.
A great Digital Marketing strategy caters to the top of the buyer’s funnel and adds value and meaning to interactions with converted and loyal customers.
Pinterest is a social media outlier. It relies, like all others, on user-generated content but is more focused on curation.
It became the most popular channel for those who love to inspire and be inspired. Instead of creating, users aggregate, match, and repurpose the content they find interesting.
What to learn: for user-generated content strategies, CMOs need to understand how their audience consumes content and find more innovative ways to interact with it.
Having Yelp in this list shows us how word of mouth is important to attract and convert more online.
The user-based reviews portal aggregates customer opinions about restaurants, shops, and services all around the country.
What to learn: Yelp’s popularity is not an accident. Consumers want to hear from peers what they think of a product or service before committing to a purchase.
A close friend’s recommendation is way more powerful than any ad. A marketing plan should focus on getting customers satisfied and engaging them enough to talk about that experience.
When Instagram was founded, no one could predict that it would become one of the main channels for Digital Marketing today.
This shows how effective visual content engages and how it can be the core of social media interactions. After Facebook bought it and implemented its ads program, many companies invested heavily in it and saw great returns in leads acquisition.
What to learn: visual content sticks. By having a solid plan and a cohesive identity, any business can stand out by being quickly recognizable and creating innovative ways of communicating.
The greatest thing about it is diversity and, at the same time, how it paints a complete picture of modern Digital Marketing.
The most viewed websites in the US teach us that success is based on visibility, user participation, and engagement. If you manage to compile all those lessons into a single plan, you have your path leading straight towards success.
So why don’t you start planning today? Come take a look at this exclusive article about how to build content that boosts engagement!