Quick Start of the Week: ROI Calculator

Measurement measurement measurement. I’m sure that wonderfully daunting word is hovering around your brain all day. Yes? Great, we’re on the same page then.

As marketers, we all know it’s our job to measure. Take a look at this asset. How’d it perform? This email. High click through rate? Lead gen campaigns. Low CPL? And our CMOs want to see the return as well.

At the end of the day, is your (and their) investment worth it? Wouldn’t it be nice to see the potential of the return on investment easily before actually acting on it? We can sit here all day and crunch numbers but why not have a simple calculator do it for you…

You know where I’m heading.

Time to get inspired by this week’s Quick Start: the ROI Calculator.

The example we have here calculates ROI from pay-per-click advertising. However, the calculations in this ion Quick Start can always be substituted to fit your own business needs.


Want to really drive home your value? This interactive ROI calculator is perfect for creating a compelling and useful interactive content experience for each visitor. And remember, this Quick Start is not limited to just calculating the ROI of your PPC efforts. With a little tweaking, it could calculate a variety of other things.

The ROI Calculator is just one of the many pre-made interactive content experiences that you can use in the ion platform. Already a customer? Or just interested in what ion can do for you? Check out this experience and some of the others you’ll see in the Quick Start Cloud. Want some inspiration while you’re at it? See how some of our current customers have used ion Quick Starts to produce their interactive content.

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