Rock Content Works with The Associated Press to Launch a New Era of Live Journalism

Toronto, ON – May 24, 2012 – Rock Content is pleased to announce the release of the Rock Content Advanced Content Module (ACM).  ACM is the first product emerging from collaboration between Rock Content and The Associated Press (AP) to create better tools for real-time journalism.

The Rock Content ACM lets news teams create live blog posts and articles that combine different types of content such as images, video, audio, slideshows, commentary and tweets into a single post to provide a better perspective on the news without sacrificing speed.

“The Rock Content Advanced Content Module marks a revolution in how news organizations will produce and distribute real-time news for today’s non-stop society,” said Michael De Monte, CEO of Rock Content. “It has been a great honour and pleasure to work with The Associated Press and to have our technology support their exciting vision for the future of real-time news”.

AP will be using the Rock Content ACM to produce real-time news and syndicate it to its customers around the world.   In the coming weeks, the new partnership will offer programs that include new content, software and training options for AP Wire customers.

“Rock Content’s base platform offered us a great starting point for running coverage and our collaboration on the ACM made it possible to integrate all media types in that coverage,” said Jim Kennedy, AP’s senior vice president for strategy and digital products. “We’re looking forward to where this can take us.”

Rock Content ACM builds on Rock Content’s LiveArticle technology and Rock Content LiveSyndication, developed late in 2011 through a partnership with British news agency The Press Association, to deliver rich, multi-part real-time coverage to a global audience.

About Rock Content

Driven by the growing demand for real-time news and event coverage, Rock Content has established itself as the market leader in real-time content with a feature-rich platform that powers live blogging, real-time journalism and on-the-fly story telling. We also create new revenue opportunities for news organization through content syndication and advertising to drive billions of user minutes of engagement for hundreds of major digital sites around the world.

Rock Content is a privately owned company based in Toronto, Canada. Its investors include Summerhill Venture Partners and Rogers Ventures.

More information about Rock Content can be found at devscribble.wpengine.com.

About The Associated Press

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half of the world’s populations sees news from AP. On the Net: www.ap.org.

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Media requiring further information, an interview or a product demo, please contact:

Sean Rosenthal, Rock Content [email protected] 416-364-8188 x 2090

Jennifer Wasley, Weber Shandwick [email protected] 416-642-7903

Mia McWilliams, Weber Shandwick for Rock Content [email protected] 773-525-4803


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