What’s Going on Across the Pond at Marketing Land’s SMX 2017

While ionians may be in sunny South Florida working hard to give you the best interactive content experiences and marketing advice we can, we are so excited for Search Engine Land & Marketing Land to take over London once again in just a couple months for the year’s biggest Search Marketing Conference Series, SMX London 2017.

Since SEO and SEM are the biggest areas of digital marketing, you really can’t ignore them. Here at ion, we know web-based interactive content can have huge SEO value. Having all, or some, of your content ungated for your visitors (and crawlers) to access can create far more value than a simple landing page with very little SEO-focused content. As well, creating interactive content in a code-free interactive content platform allows you to create responsive, mobile-friendly experiences, which we all know gives you major web cred with Google. And on top of all that, engaging and exciting interactive content is something everyone wants to share! SEO and interactive content are simply a match made in digital marketing heaven.

If you’re using interactive content and realize how important it is to be in the SEO know, then SMX London is your place to be on May 23-24. Here’s some of what you can look forward to if you’re attending the hottest Search Marketing Conference worldwide:


1. Featured Sessions

With two days packed full of sessions, you’ll have three major topics: SEO, SEM/Paid Search, and Search & Social. With some of the biggest marketers in the industry attending, you’ll get everything you need to know in the seminars and presentations SMX is offering.

Here are some of the sessions we’re looking forward to:

May 23

10:45am – Killer Paid Search Tactics & Techniques

Learn some new tactics, tools, and tips to lead your PPC campaigns to higher performance levels. We’re excited to see how others may have used interactive content to maximize their results in PPC.

2:05pm – SEO & Social: A Match Made in Marketing Heaven

SEO and social constantly support and reinforce your efforts when it comes to digital marketing, especially when using interactive content. Check out this session to see how you can get the two to supercharge your campaigns.

May 24

9:00am – Conversion Rates & The Law of Diminishing Astonishment

We’ve all heard it. The attention spans of humans is little to non-existent. And in the digital world, they’re less and less impressed with the stale, static landing pages they come across. In this session, you’ll learn some tactics, process, and best practices that will boost your conversion optimization strategies.

10:45am – Faster: How to Develop Content That Converts More Quickly

In this session, learn how to use the data and insights you gather from your content to further develop your content marketing plan into one that gets you more conversions, faster. Take your digital marketing to the next level with more leads.


2. Workshops

If you’re lucky enough to be there a day early on May 22, SMX London is conducting a workshop day where you can learn from some of the most recognized thought leaders in SEO and SEM, train with them and learn their best practices, and network with people in your industry.


3. The Beautiful City of London

Take advantage of being in one of the most beautiful and exciting cities in the world. Here are some of our favorites you won’t want to miss within walking distance of the SMX London venue:

Old Spitalfields Market

Shop, eat, and drink at one of the greatest markets in London. Since 1887, Spitalfields is a great place to wander and explore with some of the other marketers you meet at SMX.

Duck & Waffle

A staple of London, this restaurant should be a definite must on your list. With traditional British cuisine and open 24 hours, you can take in all the sights of London from this 40th level restaurant.

Pitt Cue

Pitt Cue started as just a modest food truck. However, due to it’s popularity, it is now a full restaurant with brewery. This is the perfect place to kick back after a long day networking at SMX.

Darwin Brasserie

Since you’re not far from the River Thames, take a walk on over to the Darwin Brasserie. This rooftop brasserie is 36 levels above the river with beautiful views. And if rum is your liquor of choice, this bar is the perfect place to unwind after the conference with their craft rum cocktails.

These are just some of our favorites close by, but of course London has so much more to offer, from the Tower Bridge and Tower of London to St. Paul’s Cathedral, there are a ton of famous sites that aren’t too far away. Be sure to explore, and if you need any other suggestions, feel free to tweet us @ioninteractive or comment below.


4. Discounted Tickets

And better yet, you can take part in all of this at a discounted rate. Simply enter IONINTERACTIVESMX when you order online to save. And don’t forget, the Early Bird rate expires on April 14th so act quick to get the best deal. You don’t want to miss out on this year’s SMX London!


If you’re heading to London in May for SMX, be sure to let us know! We’d love to hear what you’re looking forward to most on this year’s agenda. And if you’ve been putting off buying tickets, don’t wait any longer. With ion’s discount code and Early Bird pricing, you’ll get the best deal for some serious SEO know-how.

Get ready to be immersed in everything SEO at SMX! See you in London!

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