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Dun & Bradstreet provides commercial data and analytics for businesses. As a global organization, they have complex content marketing needs that require adherence to corporate content guidelines, as well as a consistent, compelling story that will link back to their value proposition and connect with their audience of finance leaders.
Dun & Bradstreet wanted to promote an eBook based on a global study they commissioned. They hoped to turn the study into more digestible content pieces that would both convey necessary information and engage their audience.
To appeal to their audience of finance leaders, Dun & Bradstreet wanted to combine appealing visuals with the authoritative tone of the existing study. The audience, experts in the discipline of enterprise risk, were also likely to be grappling with data management, and the notion of how risk is changing.
To share findings from the report in a visual format, Dun & Bradstreet worked with Visually, by Rock Content to create an infographic and presentation highlighting the key points, as well as a video to further explore their findings. Visually also provided a shortened version of the video that could be shared on Dun and Bradstreet’s social channels.
For this project, Dun & Bradstreet used Visually’s animation, design, journalism, social microcontent, and presentation creation services to create a host of different assets based upon the Reimagining Global Risk Study. The content assets used imagery of mountains and mountain climbers, providing an aspirational appeal to readers, and educates them on enterprise risk with data.
By using Visually’s content creation services, Dun & Bradstreet easily managed all aspects of their Global Risk campaign. The Visually platform allowed Dun & Bradstreet team members to coordinate directly with their dedicated writers, proofreaders, and project managers, ensuring that all deliverables were met and that the project remained on brand and on time.