Ironman: Ironman Launches Engaging Online Event Coverage for Fans

Case Study

Ironman Launches Engaging Online Event Coverage for Fans

The Ironman Triathlon is one of the most difficult long distance races in the world. It also presents unique challenges for sports reporters, considering the race takes more than 12 hours to complete and spans across three different sports on three separate terrains.

The Challenge

The Ironman media team wanted an end-to-end solution to help reporters overcome the typical obstacles of live event coverage. Such an intense and grueling event calls for comprehensive coverage that can get complicated without a live event content solution in place.

The Strategy

To combat these challenges, Ironman launched an immersive fan experience on their site, powered by Rock Content’s content engagement toolkit. This fan hub features live coverage of every Ironman event including videos, photos, analysis from sports experts, and updates from spectators, journalists, and participants. Spectators can also follow along with the progress of their favorite competitors by using the live “Athlete Tracker.”

All of this content is auto-translated into multiple languages, making it accessible for fans from all corners of the world.

The Results

Since deploying Engage, Ironman’s digital engagement levels have soared. The GoPro Ironman World Championship race tallied over 60 million engagement minutes, with average users spending more than 25 minutes on page.

Just as important however, is that fans from around the world are able to follow along with Ironman competitors step-by-step, and stroke-by-stroke from the start of the race to the finish line.

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