Mashable : Mashable Covers Live Events in Technology and Entertainment with Ease

Case Study

Mashable Covers Live Events in Technology and Entertainment with Ease

Mashable is a digital media website that is a go-to source for entertainment and tech news, attracting millions of readers worldwide. With 9 million followers on Twitter alone, visitors flock to Mashable for coverage on technology product launches and current events in the entertainment space.

The Challenge

Mashable’s Editorial Team wanted to create an engaging live blog experience for their audience, as well as enable editorial contributors to easily upload content in a timely manner.

They had tried using a variety of content publishing tools up to that point, but were still unsatisfied with the results they were seeing.

The Strategy

After comparing against three other vendor options, Mashable liked the experience of Engage, by Rock Content the most and decided to move forward with rolling it out to the Editorial Team. Jenni Ryall, VP of Content Strategy, recalls, “It was the one that worked for us. With the way we were using it, we noticed that Engage drove engagement.”

The Results

Mashable uses the technology to share content across a wide range of verticals and programs. Examples include real-time reporting and live blogging on weather events, such as numerous hurricanes and the solar eclipse. They’ve also used Engage to report live on tech and entertainment events and product launches, such as those for the iPhone 6 and 7.

Since implementing Engage, Jenni’s team has continually evaluated Mashable’s live blog coverage, and has been very happy with the tool’s ease of use and enabling the sharing of content in an immediate way.

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