Acquisition Positions ScribbleLive at the Intersection of Big Data and Content Marketing by Adding Deep Data Science Capabilities to the Premiere SaaS Content Marketing Platform
TORONTO, ONTARIO – April 15, 2015 – ScribbleLive, the leading content marketing and live publishing SaaS platform powered by big data, announced today that it has acquired Appinions Inc., makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology. The combination of ScribbleLive’s data centric content workflow and publishing platform with Appinions’ patented technology creates the first, end-to-end SaaS content marketing platform for the modern, data-driven marketer.
“By enabling over 500 brands such as Red Bull, PwC and Oracle to serve up the right content at the right time in the right place online, ScribbleLive has been validated as the platform for planning, creating and distributing content,” says Vince Mifsud, chief executive officer, ScribbleLive. “Acquiring Appinions’ deep data science patent protected technology allows our customers to optimize every stage of the content marketing lifecycle. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand.”
The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ toughest questions. These include: “What should we write about to move the needle?”; “Who should we listen to or partner with?”; “Where should we publish?”; and “What keywords do we use to make content discoverable?”. ScribbleLive will integrate Appinions’ data engine into its content marketing platform to offer the first complete SaaS content marketing platform. The integration will allow customers to plan, execute, measure and optimize content by identifying influential content to curate, topics that are trending, and key influencers in any vertical for partnerships and endorsements.
Middle Row L-R: David Pierce, Brian Stuckey, Kristin Morgan, Sidney So
Back Row L-R: Kristin Berry, Jon Phillips, Michael Della Bitta, Chris D’Amico
“As the buyer’s journey continues to evolve online, content marketers are assuming responsibility for a larger part of the sales funnel and need to put the vast sea of online content into context,” says Larry Levy, co-founder and chief executive officer, Appinions. “This acquisition creates a unique platform that will disrupt a critical sector of the growing 45 billion dollar content marketing industry. In today’s complex marketing landscape, we are enabling content marketers to analyze opinions and influence on a mass-scale so they can strategically plan, execute and measure effective content marketing programs.”
Appinions was co-founded in 2007 by serial entrepreneur Larry Levy and Dr. Claire Cardie of Cornell University. Together they created a content marketing analytics platform based on a decade’s worth of research from Cardie’s computer science department. The software uses statistical machine learning and natural language processing to provide marketers a holistic view of attention, influencers, opinions, publications and sentiment around any topic – a unique offering in the marketing technology space today. Appinions’ technology has been awarded two patents for its groundbreaking methodologies in opinion analysis and influencer score generation.
This pivotal acquisition solidifies ScribbleLive’s United States presence by having Manhattan-based Appinions and ScribbleLive employees working as one team. It helps to establish ScribbleLivein a larger market by adding new, global customers and by expanding operations in a key hub of prospective customers of content marketers and publishers. To learn more about the significance of this acquisition, watch the video below with ScribbleLive’s CEO, Vince Mifsud.
Founded in 2008, ScribbleLive advances the content marketing industry with a complete content marketing and live publishing software platform powered by big data. The all-in-one SaaS solution combines predictive analytics with content workflow which includes planning, creation, distribution, measurement technologies to deliver an easy-to-use solution that significantly increases leads and customer engagement. Fortune 500 companies utilize the ScribbleLive platform, including brands such as Red Bull, Oracle, Bayer, Ferrari, CNN, Sky News and Yahoo!. With offices in Toronto, New York and London, the company was in the top 10 of Deloitte’s Fast50 list in 2014.
ScribbleLive, Scribble Technologies and Appinions are registered trademarks of Scribble Technologies Inc., in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders.
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